Jack talks with Martyn Ewoma
Hows it going ?
Yeah all is well man
You got any new projects planned ?
Yeah I’ve actually got a few editorials in the pipeline, most of them are personal projects which is ideal for me because I’m not usually as enthusiastic about other people’s ideas. Not that other people’s ideas are worse as such but most of my shoots have an element of them that’s personal to me so I’m naturally predisposed to caring more about that coming through as best it can.
If the saying ‘’less is more’’ had to apply to a aspect of your lifestyle how would it ?
I’d say in terms of styling “less is more” definitely resonates with me a lot. I style a lot of my own shoots and even the ones I work with stylists on, I still make sure to have an active influence. I started out predominantly shooting streetwear (in terms of subject matter) but really went off it because I feel like most streetwear content that is put out is just trying to whack as many brand logos on to an outfit as possible. Which to me doesn’t constitute styling. So in terms of styling I think minimalism and having a discerning eye is super important
Favourite item of clothing ?
That’s a hard one, I have a Stüssy beret which I really like. It ties in with the aesthetic I try to create in my work i.e. the blending of streetwear with more contemporary pieces – maybe that
What are some of your previous favourite projects ?
I enjoyed shooting Eyez for Highsnobiety, I listened to his music when I was at school and I’ve been reading Highsnobiety since I was younger. Working with people and organisations you put on something of a pedestal when you were younger is quite gratifying. I shot and Asics lookbook for TMRW Mag which was cool because it incorporated breakdancing and I worked on it with a super talented dancer called Karam just after he got the worldwide number 1 spot. Those are the ones that come to mind but as weird as it sounds once I’ve done something I don’t really think about it anymore – I just mentally prepare for the next thing
i really fuck with EYEZ thats awesome That brings me to my next question What music are you listening to ATM ?